In this article, you'll learn how to...
- Increase the success of your email campaigns
- Keep your customers focused
- Use a strong call to action
The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is.
Unfortunately, a lot of email marketers throw around words and phrases such as "Google Analytics," "tracking," and "metrics" without really knowing how to translate link reports into successful email-marketing campaigns.
Here are some tips on how you can use links and reports to boost your return on investment and customer interest.
Cut back on images
Simply stated, the more images you have in your email, the greater the chance that subscribers will leave your email to visit the Web version. And if subscribers go to the Web version, you can't track via email analytics where they clicked or where they went after they visited your website.
Keep your image count low to reduce the chance of subscribers' leaving your email.
Set up Web tracking
Understanding which links were clicked on in your email is a great start, but expanding that process to your website is even more important.