In this article, you'll learn...
- How to streamline your social media presence
- How to develop your online hub
- Some social media faux pas to avoid
If you are a professional, you are most likely on LinkedIn. If you are a professional under the age of 50, you are probably on LinkedIn, Facebook, and Twitter. If you are a professional under the age of 50 and creatively minded, you are probably on LinkedIn, Facebook, and Twitter—and you write blog posts.
Of course, that sort of categorization isn't an exact science, but the point is that social sites and Internet presence are becoming more important in today's business world. When you've been invited to a job interview, for example, your prospective employer is more likely to google your name than validate your college grade point average (GPA).
Here's how to centralize and connect the various manifestations of your online presence...
Determine where you are spending your time
The first step is to identify where you are spending most of your time online, and why.
Are you a photographer with your own wedding-photography business? You're probably uploading new photos daily to your blog or website. Are you out of college and actively seeking a job? You're most likely updating your Facebook page, tweeting, and maybe checking up on LinkedIn every other day or so.
Tracking where your time is spent will help you target your efforts and, if necessary, make changes to your online activity.
Choose your hub, and target it