On any given day, between 20 and 50 pieces of unsolicited email sail past my spam blocker and into my inbox. When I worked in business development, I purged them indiscriminately. As I got involved with marketing, I skimmed through them occasionally for ideas and inspired copy.
Once I became a writer, I often edited the messages in my head—until the day a direct mailer arrived that set off all the "newbie" alarms and I had to intervene at once.
The following is my response to the emailer. Below that is the original email, with identifiable details withheld to ensure privacy.
* * *
I left Quartesian last year to become a full-time writer of digital marketing content, including direct email like the one I was lucky enough to receive from you.
Before that, I had spent four years in your shoes, trying to do both marketing and sales on a shoestring for a small ambitious B2B service provider. So, I hope you take this letter in the spirit in which it is written: one professional reaching out to another to share insight and offer support.
Take the first step (it's free).
You may also like:
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
- COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
- What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?
- Best (And Worst) Email Signoffs During COVID-19 [Infographic]
- Five Ways to Supercharge Your Email Marketing [Infographic]