On any given day, between 20 and 50 pieces of unsolicited email sail past my spam blocker and into my inbox. When I worked in business development, I purged them indiscriminately. As I got involved with marketing, I skimmed through them occasionally for ideas and inspired copy.

Once I became a writer, I often edited the messages in my head—until the day a direct mailer arrived that set off all the "newbie" alarms and I had to intervene at once.

The following is my response to the emailer. Below that is the original email, with identifiable details withheld to ensure privacy.

* * *

Dear X.

I left Quartesian last year to become a full-time writer of digital marketing content, including direct email like the one I was lucky enough to receive from you.

Before that, I had spent four years in your shoes, trying to do both marketing and sales on a shoestring for a small ambitious B2B service provider. So, I hope you take this letter in the spirit in which it is written: one professional reaching out to another to share insight and offer support.

Getting Attention

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ABOUT THE AUTHOR
Olga Taylor is a freelance writer and a former vice-president of marketing and business development for Quartesian LLC. Reach her via ul23augusta@gmail.com.