Many small-business owners have only enough time to approach marketing as a one-time deal, or they view it as a responsibility that can be tended to once in a while. Running your small business is an arduous labor of love, but promoting your company continually and with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones.

Whether you're just starting out or have been in business for years, staying on top of new ways to market your company is important so you don't end up with only an ad in the Yellow Pages. And, if you do have an ad in the Yellow Pages, also consider the following three new ways to market your small business.

1. Ride the daily deals wave

Daily deals exist for nearly every industry or audience these days. Sites such as Groupon can help you market your local business to consumers. RapidBuyr can connect your company with very targeted, very receptive business purchasers. What type of customers are you trying to attract?

Daily deal sites offer specific packages that help promote businesses at the optimal time and to the people who are likely to act quickly. The urgency of a daily deal—with a limited number of available units or an approaching expiration date—will jumpstart customers to scoop up your offering before they miss the opportunity to get a discount.

2. Create a Foursquare presence

Location-based services are a great way to market your business, whether you're a restaurant owner or a realtor. Foursquare offers a free set of tools for merchants and business owners to attract new customers and keep their most loyal ones coming back.

Offer Foursquare specials (e.g., coupons, discounts) to users when they check in at your venue for the first time. Motivate customers to come back by giving them a chance to "unlock" incentives after a certain number of visits.

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ABOUT THE AUTHOR

Sandra Rand is an online marketing specialist and consultant. Connect with her via Twitter or LinkedIn.