Employ any of them in your marketing campaigns with a deft artistic touch, and you'll easily take your customers to the precipice—the point at which they'll face an all-important and consequential decision: To buy, or not to buy.
If you use more than one or (at the most) two hot-button motivators in a single marketing campaign, you'll likely lose the sale. Just as a sentence should contain only one thought, lest it confuse and distract the reader, a sales promotion should appeal to one dominant motivator at a time.
So, which one or two motivators will work best in a recession? First, let's identify the 13 motivators.
Fear of lost opportunities or the loss of a possession (not to mention... some people just love being scared—else why Stephen King and Final Destination 5?).
The coveting of more... more... and more (and it's still never enough)!