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Creativity: How-to articles covering the latest marketing tactics, tips, and strategies.
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Four Ways Design Can Help You Market to WomenStephanie YungDesign concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
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How Color and Typography Influence Consumers [Animated Infographic]Laura ForerColor and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
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How to Make Your Infographics Stand Out [Animated Infographic]Laura ForerHow can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine.
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Six Essential Design Tools for MarketersEugine DychkoThese six online tools can help all types of marketers level-up their graphic-design skills.
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Nine Ways to Focus a Wandering Mind [Infographic]Laura ForerWe've all been there: You're in a meeting but haven't heard a thing. Your mind is somewhere else entirely. Next time, try some of these tips to stay alert, focused, ...
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23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]Laura ForerIn an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement.
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Five Tips to Help You Level-Up Headlines and TitlesLiraz PostanGet your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
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Top 10 Typography Trends of 2018 [Infographic]Laura ForerTypography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
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Creative Trends We'll Be Seeing More of in 2018 [Infographic]Laura ForerGive your eyes a treat and find design inspiration with this visual guide to current creative trends.
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Typography: Terminology You Should Know [Infographic]Laura ForerWhen you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, ...
Creativity: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneRon Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.
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Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
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Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.
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Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
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Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew GrantC.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
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No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew GrantOne of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
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Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]by Matthew GrantIn the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this ...
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How-to Articles
- How European B2B Marketers Succeed With Authentic Marketing: ... by Karie Burt
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- Google's SEO Policy Changes, Gen AI, and Your Marketing and ... by Karla Jo Helms
- Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' ... by Georgia Harris