Sales: How-to articles covering the latest marketing tactics, tips, and strategies.
10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris ShoorYou've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
Sorry, Marketing, You Don't Own Sales EnablementKen GaeblerSales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase ...
What B2B Buyers Think of B2B SalespeopleAyaz NanjiMost B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group.
The Key Ingredient of Marketing Campaign Success: Quality DataPhil GarlickJust as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data ...
30 Must-Know B2B Sales Prospecting Stats [Infographic]Ayaz NanjiHow do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?
How B2B Marketing and Sales Teams Are (and Aren't) Using DataAyaz NanjiOnly about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research.
The Disconnect Between B2B Tech Buyers and VendorsAyaz NanjiB2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.
The B2B Exemption to the Telemarketing Sales RuleRichard B. NewmanThe FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
Nine Types of Video to Help You Close SalesVictor BlascoTo get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey.
Purchasing Buyer-Intent Data: A Marketer's PrimerKen GaeblerIf you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
Sales: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals.
Optimize Your Marketing With '80/20': Consultant, Author Perry Marshall on Marketing Smarts [Podcast]by Kerry O'Shea GorgonePerry Marshall, business consultant and best-selling author of books on sales and Google AdWords, shares valuable insights from his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.
The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]by Kerry O'Shea GorgoneMarketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAward-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many ...
Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneRadius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFull Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAdam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.
The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAmanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
Sales: Online seminar broadcasts from the best minds in marketing
- Five Steps to Jump-Start Your Account-Based Marketing ProgramBroadcast on 2/23/2017 with Samantha StoneIn this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using.
- Break Through the Noise: Three Strategies to Double SalesBroadcast on 9/22/2016 with Amanda HolmesIn this PRO seminar, we'll share real case studies from companies who have doubled their business and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, marketing messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales.
- Marketing to Today's Bionic BuyerBroadcast on 6/9/2016 with Kristin ZhivagoIn this PRO seminar, we'll share how to effectively reach consumers and the tools you need to make yourself invincible. You'll leave with an understanding of the current buyer environment and the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs.
- Inspire Change Through Speeches, Stories, Ceremonies, and SymbolsBroadcast on 1/21/2016 with Nancy Duarte, Patti SanchezDevelop a plan to help you lead people through the five stages of transformation. Learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play.
- Algorhythm—The Pulse and Future of BrandsBroadcast on 1/14/2016 with Mitch JoelIn this PRO seminar, Mitch Joel will explain why B2B marketers need to be aware of the new consumer-centric landscape. You'll learn how to successfully market B2B products by tapping into your own buying habits. Mitch will show how the world continues to change and challenge brands like never before.
- Discover and Tell Your Business StoryBroadcast on 10/15/2015 with Ron PloofIn this PRO seminar, business storyteller Ron Ploof will explain how to discover and tell your business story. He'll share how to transform messages into compelling narratives that persuade audiences to take action, whether it's buying your product, adopting a new concept, or changing their behavior.
- Smarketing—What It Is and Why You Need to Master ItBroadcast on 9/24/2015 with Peter StrohkorbIn this PRO seminar, we'll discuss the recent phenomenon of smarketing: sales and marketing working together to be competitive in the new buyer's journey. We'll share examples of highly collaborative companies that have applied smarketing and the role it played in their success. You'll leave with actionable advice on how you can introduce this concept to your organization and an understanding of the benefits it can offer.
- How to Use Video to Ensure a Great Buying ExperienceBroadcast on 9/10/2015 with Rocky WallsIn this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately.
- Capturing Customers: How to Transition From Product Promoters to Trusted AdvisersBroadcast on 6/18/2015 with Carla JohnsonIn this PRO seminar, we'll talk about why marketers need to change their approach to capture and keep buyer attention. You'll learn how to transition your marketing from being product-centered into thought leadership centered, and ultimately, how to establish yourself as a trusted adviser within your industry. We'll also share the tactics that the best B2B brands are using to do exactly this.
- MarketingProfs University: Modern Sales and Marketing AlignmentBroadcast on 4/9/2015 with Mathew SweezeyIn this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks.
Sales: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Three Sales Metrics Marketing Should OwnReleased on 5/6/2016 with Samantha StoneIn just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward.
- Take 10: How to Successfully Describe Your ServicesReleased on 10/23/2015 with Gillian ValleeIn just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business.
- Take 10: How to Attract Customers to Your Tradeshow BoothReleased on 5/29/2015 with Jim BerettaIn just 10 minutes, you'll learn seven key customer attraction strategies to ensure a consistent flow of traffic to your booth. We'll go beyond how to pick the ideal booth location and will provide you with tips on how to train your team to drive attendees in, booth promotions that work, creative differentiation ideas, and more—so you'll leave each event with a list of qualified leads and a positive ROI.
- Take 10: How to Create Calls-to-Action That Drive ConversionsReleased on 2/20/2015 with Kath PayIn just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.
- Take 10: How to Become a Trade Show Rock Star—10 Trade Show Pitfalls to AvoidReleased on 9/19/2014 with Jim BerettaIn just 10 minutes, you'll learn about 10 trade show pitfalls and how you can avoid them. Eliminating these trade show 'fails' will save you time and money, and help you release your inner trade show rock star.
- Take 10: Three Simple Steps to Identify Your Buyer PersonasReleased on 3/28/2014 with Jon-Mikel BaileyIn just 10 minutes, we'll take a look at some fun and effective ways to gain a deeper understanding of your audience (a.k.a. your "buyer personas"), and together, we will learn how to develop yours!
- Take 10: How to Strike a Balance Between Analytics and CreativityReleased on 3/14/2014 with Kathleen SchultzIn just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business.
- Take 10: Set Expectations for Your Outbound Telemarketing ProgramReleased on 2/21/2014 with Jenny VanceIn just 10 minutes, you'll learn how to estimate your campaign's return on investment before putting it into action. Assessing ROI ahead of time will help you understand what response rate you need and will allow you to put measures in place to reach your campaign goal.
- Take 10: How to Close More Opportunities—Immediately!Released on 1/31/2014 with Cal HarrisonLooking to shorten the sales cycle and close more leads? You can do just that by learning how to discern which opportunities are most viable and focus on those that you can quickly win.
- Take 10: Three Steps to Optimize Your Lead Nurturing ContentReleased on 12/20/2013 with Gretchen ScheimanIn just 10 minutes, you'll learn three steps for optimizing your lead nurturing content to your target audience, so you can help drive prospects closer to a sale.
Sales: Marketing downloads for the busy professional
- Build a Mighty Email List With Attractive Lead MagnetsIn this 36-page guide, you'll learn about lead magnets, how they can make your marketing more magnetic, and how you can use them to build a higher quality email list that delivers more business.
- A Step-By-Step Guide to Marketing Automation SuccessIn this 24-page guide, you'll learn step-by-step what to do to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results.
- Marketing Automation Management: What It Is, Why You Need It, and Where It's HeadedThis 18-page guide will help you better understand the capabilities of marketing automation systems and how to make best use of them–plus, we provide resources for learning more.
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- Mobile Marketing Success StoriesMobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
- B2B Lead Generation: Marketing ROI & Performance Evaluation StudyMarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
- Trade Show Marketing TemplateTrade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
- Marketing ROI and the Sales FunnelIn this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.