If you have been online lately (and who hasn't?), you may have heard of Pinterest by now. Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pinboards.

The majority of Pinterest users are women. I have seen a few men on Facebook ask, "What's the big deal? Isn't this just like Facebook?" Yes, Pinterest is an online communications tool just like Facebook... but this social network is strictly a way for users to save and organize their favorite things from the Internet on virtual boards.


The following are among the most common topics that are shared:

  • Weddings
  • Baby showers
  • Outfits
  • Recipes
  • Makeup
  • Hairstyles
  • Decorating
  • Crafts

Users have the option to follow all of their friends' boards or only specific ones. The follow system works just like Twitter, so you can also "unfollow" certain friends or boards whenever you want. And people can share their finds with friends. Users are allowed to edit comments on others' images before saving them to a pinboard, and their friends can comment on those pinned images, too.

Although the majority of the users are women, Pinterest also has a male following. The site also offers pins for...

  • Music
  • Travel
  • Books
  • Healthy living
  • Movies

In short, anything you can find online.

Pinterest is similar to social bookmarking sites such as Digg, Delicious, Reddit, and StumbleUpon. However, the site is extremely visual, chock-full of unique images and photos that others can see and say, "Wow! I love that! I want to pin that, too!"

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Christina Dowers specializes in Web content and social media marketing at Lion SEO UK, a search engine optimization agency. Reach her via Twitter @Chrstndowers.