In this article, you'll learn...
- Why you should include humor in your marketing
- Seven types of humor (and when to use them) in your marketing
Why is that? Maybe SMB marketers sense they have too much to lose to throw it all away with a joke. "We're running a business here" may be the kind of thinking that squashes their sense of humor. Not to mention... smaller marketing departments are juggling an awful lot of balls. What happens when you complicate things by adding a rubber chicken?
But running your marketing department—and your business—with a smile can increase your conversions, give your public relations (PR) a lift, and humanize your business. So, let's bring back the funny!
The Seven Species of Marketing Humor
Is wit only for word nerds? Maybe, but a laconic turn of phrase with a sense of humor is universally appreciated.
Witty copy makes your brand appear smart, but it also indicates that you're not wearing a suit—at least most of the time.
Practical application: Use wit in email headlines, pay-per-click (PPC) ads, and banner and display ad copy.