- How to crowdsource content creation for your blog and website
- Why crowdsourcing can bring higher quality, and greater efficiency and cost-effectiveness, than in-house or outsourcing
Although content marketing continues to prove its effectiveness, and it's used by nearly 90% of marketers across all industries, creating relevant, fresh, and intriguing content that engages your community remains as difficult as it has always been.
Or does it?
You might say that outsourcing is a possible solution. Although that may be true, outsourcing presents many well known challenges and disadvantages. When you outsource, you are limited to the talent, schedule, intelligence, and ability of contractors. You are also limited by how quickly one worker or a team of workers can complete your project.
But the outsourcing movement has evolved.
The concept of "sending work out to an outside contractor to cut costs" no longer means hiring established agencies and expert contractors. Instead, businesses are now sending work to the crowd—made up of millions of people, from every part of the world, who are eager to work online. Crowdsourcing is an industry that grew 496% in 2010 and continues to grow.
By choosing to use crowdsourcing to hire the labor necessary for content creation, you not only open your workflow to an enormous amount of talent but also gain the ability to create systems that check for quality and relevance in a systematic way not possible in traditional outsourcing.
Those are the benefits. Here are three steps to get you started.
1. Identify your needs