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Nine Tips for Building a Solid Mobile Website

by Lakshmi Harikumar  |  
October 15, 2012

For many people, mobile devices have become the primary way of accessing the Internet. In fact, in some parts of the world, mobile internet usage has surpassed desktop internet usage.

In short, your audiences are fast becoming mobile... but is your website mobile yet?

Grab a smartphone. Key in your website or blog URL. If what you see is jumbled or distorted, you are likely losing tons of traffic—and conversions.

You need a mobile-friendly website—now. But what does "mobile-friendly website" mean? Here are nine tips, based on our experiences at MobStac (where I work), to help you build a solid mobile website.

1. Display key information only

The homepage of your mobile website should display key information only. Your mobile visitors are mostly on the move, and the information they're most likely looking for is your address, phone number, and address. Include those on your homepage.

You can provide additional, more detailed information via a well-defined navigation structure. But limit the total number of pages on your mobile website. If you try to fit in all your website content into your mobile site, you are merely miniaturizing your website, not mobilizing it.

The mobile homepage of the New York Times, for example, has a clear layout that displays the most important headlines on top, and it displays other sections as users scroll down.

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Lakshmi Harikumar anchors the content marketing efforts of MobStac Inc., an HTML5-enabled mobile cloud publishing platform that integrates with existing websites to make their content accessible to mobile and tablet devices through mobile sites and apps.

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  • by Larry Levenson Mon Oct 15, 2012 via web

    These are great high-level tips, Lakshmi. Thanks for sharing them. I'm Tweeting them out to my followers, as we are working on several mobile web projects and I've been blogging about them.

  • by Lakshmi Harikumar Tue Oct 16, 2012 via web

    Thanks Larry!

  • by sanjay Sharma Wed Apr 23, 2014 via web

    These all are useful tips. I’m wondering how should i do if i want an usual website to be good for mobile devices? any changes? Probably should be simple as that.

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