For many people, mobile devices have become the primary way of accessing the Internet. In fact, in some parts of the world, mobile internet usage has surpassed desktop internet usage.

In short, your audiences are fast becoming mobile... but is your website mobile yet?

Grab a smartphone. Key in your website or blog URL. If what you see is jumbled or distorted, you are likely losing tons of traffic—and conversions.

You need a mobile-friendly website—now. But what does "mobile-friendly website" mean? Here are nine tips, based on our experiences at MobStac (where I work), to help you build a solid mobile website.

1. Display key information only

The homepage of your mobile website should display key information only. Your mobile visitors are mostly on the move, and the information they're most likely looking for is your address, phone number, and address. Include those on your homepage.

You can provide additional, more detailed information via a well-defined navigation structure. But limit the total number of pages on your mobile website. If you try to fit in all your website content into your mobile site, you are merely miniaturizing your website, not mobilizing it.

The mobile homepage of the New York Times, for example, has a clear layout that displays the most important headlines on top, and it displays other sections as users scroll down.

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ABOUT THE AUTHOR
Lakshmi Harikumar anchors the content marketing efforts of MobStac Inc., an HTML5-enabled mobile cloud publishing platform that integrates with existing websites to make their content accessible to mobile and tablet devices through mobile sites and apps.