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Six Ways to Make Your Video Strategy More Social

by Jeff Fissel  |  
November 1, 2012

Some 181.4 million US Internet users watched 39.4 billion online videos in August, according to the latest comScore data. Clearly, online video—whether the latest viral video or a professional development course—is hot.

It's easy to see why. Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?

Social video actively engages the users by soliciting comments, questions, and feedback; it creates conversations that take your videos to the next level.

Consider these six suggestions to help you do just that.

1. Upload and distribute using the right platform

You may think you have only a few options for video distribution. However, ask yourself whether those platforms have the social features your videos need to create a conversation, such as commenting capabilities.

If the platform does not encourage your viewers to be social, they probably won't be. So do your research and make sure you find the right platform that matches your needs, including socially enhancing the viewing experience for your audience.

2. Use discussion features

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Jeff Fissel is the co-founder and VP of solutions at KZO Innovations, a video software company that provides an on-demand video platform for small to large enterprises and government customers. Contact him at jeff@kzoinnovation. Also connect with Jeff and KZO Innovations on Facebook, Twitter, and LinkedIn.

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  • by carol Thu Nov 1, 2012 via web

    A good basic overview. I would have liked to have seen examples, a short case study with metrics or a live video example (rather than static image) to demonstrate the use of the 6 steps. It would have made the article more valuable. Not every company can afford an enterprise solution.

  • by Marc Thu Nov 1, 2012 via mobile

    Great blog post but i would like to see some examples of video sharing tools that accomodate some of the features you are talking about. For instance you can't add links in YouTube videos or even in the annotations. You can in the comments section. So please tell me how to implement your ideas on free video sharing tools.

  • by Brendan Fri Nov 2, 2012 via web

    Hey Marc, Brainshark is one platform that accomodates a lot of those features. They let you create and host vid content in the cloud, and you can include clickable links to any webpage you want. You can also add polls and surveys directly within the video for viewers to interact with.

  • by Jeff Fri Nov 2, 2012 via web

    Marc and Carol, I would be happy to provide some examples for your review. When I wrote this post we wanted to keep specific customers and tools out of it. Our company does provide a solution that meets the challenges outlined above. Our technology provides all the basic tools you would need to create & distribute your presentation, then adds features to improve user engagement and encourage collaboration. Please feel free to contact me directly ( and I'd be happy to share more information with you.

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