Some 181.4 million US Internet users watched 39.4 billion online videos in August, according to the latest comScore data. Clearly, online video—whether the latest viral video or a professional development course—is hot.

It's easy to see why. Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?

Social video actively engages the users by soliciting comments, questions, and feedback; it creates conversations that take your videos to the next level.

Consider these six suggestions to help you do just that.

1. Upload and distribute using the right platform

You may think you have only a few options for video distribution. However, ask yourself whether those platforms have the social features your videos need to create a conversation, such as commenting capabilities.

If the platform does not encourage your viewers to be social, they probably won't be. So do your research and make sure you find the right platform that matches your needs, including socially enhancing the viewing experience for your audience.

2. Use discussion features

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ABOUT THE AUTHOR
image of Jeff Fissel

Jeff Fissel is the co-founder and VP of solutions at KZO Innovations, a video software company that provides an on-demand video platform for small to large enterprises and government customers. Contact him at jeff@kzoinnovation. Also connect with Jeff and KZO Innovations on Facebook, Twitter, and LinkedIn.