Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift

by Frank Sinton  |  
May 9, 2013

By now you—marketer, brand manager, PR practitioner, executive—have figured out that in this new, content-driven, multichannel environment your brand is now, among other things, a content publisher.

You've also likely figured out how important and effective video as a medium can be for engaging consumers and bringing them into your sales funnel. And just when you had the whole YouTube video, Web surfing thing figured out, the ground beneath your marketing strategy shifted.

One trend is moving faster than most: Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century.

With more than half of US consumers using smartphones, the time to plan your mobile content strategy is now. Here are seven steps to get started.

1. Optimize your website for mobile (and video)

This is a no-brainer, but still less than 10% of all Web sites are mobile-optimized and fully 45% of Fortune 500 Web sites are not mobile-optimized.

Making money on mobile video requires new thinking if you are a video publisher, but monetization won't happen without a mobile-optimized site first. In addition, having an HTML5 player isn't enough; video publishers need to ensure that their HTML5 player also supports full video analytics and monetization.

2. Build an app

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Frank Sinton is founder and CEO of Beachfront Media and, a video aggregation platform.

LinkedIn: Frank Sinton

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!