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Five Online Marketing Metrics You Should Monitor Every Day

by Siddharth Deswal  |  
July 10, 2013
  |  8,444 views

Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.

I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.

Therefore, here are five online marketing metrics you should be looking at every day.

1. Conversion Rate

If your website asks visitors to...

  • Pay for a product or service
  • Sign up for an account
  • Provide an email address in exchange for something
  • Or take part in any other business engagement

...then it will have a conversion rate. And let's be very, very clear: The success of your online business is directly tied to how well your website is converting visitors to customers/subscribers.

Set up your goals in Google Analytics and monitor your conversion rate by going to Conversions > Goals > Overview


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Siddharth Deswal is a marketer at A/B testing software Visual Website Optimizer. He's been involved with Web development for about 8 years and actively looks to help online businesses discover the value of conversion rate optimization. He tweets about A/B testing, landing pages, and effective marketing tips.

Twitter: @wingify

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Comments

  • by Gracious Store Wed Jul 10, 2013 via web

    These metrics are readily available in Google analytics

  • by Nishant Manchanda Tue Nov 19, 2013 via iphone

    Nice article

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