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How to Use QR Codes in Your Print Marketing

by Nick LeRoy  |  
July 24, 2013

You may have noticed the proliferation of QR codes in your mailbox in the last few years. We certainly are moving toward a digital world, and QR codes are part of that evolution.

A QR code is a two-dimensional barcode that's read by a camera-equipped smartphone with a QR code-scanning application (app). These codes let companies connect offline customers with online (Web) content in an engaging and interactive way.

How QR Codes Work

When customers scan your QR code with their smartphone, they can access a good deal more information than you would ever be able to fit on a direct mail piece, sign, ad, or business card.

The process is simple. A customer—or potential one—scans your QR code and is instantly directed to a Web page or other online content for...

  • Product information
  • Coupons and special offers
  • Contest entries or giveaways
  • Surveys and video clips
  • Promotional or informational videos
  • Sending of text or email messages
  • Liking a Facebook page or follows on Twitter
  • Checking in via foursquare or Google Places

When a Business Should Use a QR Code

QR Codes are a great choice if you want customers to...

  • Learn something, such as product information or reviews
  • Receive something, like special offers or coupons
  • View videos about your business, products, or services
  • Do something, such as provide an email address or mobile number

Plus, you can track when customers scan your QR code and which offers and messages interested them most. You can adjust your next print/QR campaign accordingly to give customers more of what makes them respond.

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Nick LeRoy is the online marketing coordinator for postcard printing company For additional print marketing tips check out the SonicPrint blog.

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  • by Simon Maselli Wed Jul 24, 2013 via web

    Hey Nick, thanks for the tips. We recently added a QR code to our business card for our company, and of the roughly 1000 cards we have handed out we have about 50-60 scans... We think this is a good number and think its attributed to the novelty factor... What are your experiences with print qr code conversions/engagement?

  • by Paula Thu Jul 25, 2013 via web

    Some good tips here, certainly the content connected to a QR code should be worth the time to scan and also mobile-optimized. That's the part that is forgotten most often. But I am wondering, why would you put a QR code online? Why would anyone scan it, when they are already online? And how would someone scan a QR code on a billboard?

  • by Gracious Store Sat Jul 27, 2013 via web

    Thank you very much for this post on QR codes especially for explaining how one can convert url to QR code.

  • by James Tollett Tue Aug 6, 2013 via web

    Nick, Very informative and well written. I have been using QR's to help develop my business. It's simply a great way to deliver an easy route to information for those with a smart-phone or tablet. Thanks for the article.

  • by leona Mon Dec 30, 2013 via web

    thanx for your information ! qr code is everywhere so that many people would like to add a barcode reader on their phone for scanning anytime at anywhere !

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