In the first part of this two-part series, I covered how we are at the threshold of stunning "smart" revolution, powered by a unique turning point in history: Soon, for the first time, more things than people will be connected to the Internet; and mobile's new frontier is no longer the connecting of people, but the connecting of things—in the process transforming static objects into smart things, into smart devices.
In other words, we are now moving us from an age of smartphones... to an era of smart everything.
In gearing up for 2014, the Web is absolutely abuzz over wearable technologies, smart gadgets, and intelligent machines—but it's still devoid of guidance for the brand builders themselves.
Which brings me to the focus of this week's special on-demand presentation, below, and companion e-book.
Tailored to marketers, this 30-minute presentation covers what the Smart Revolution is and why executives need to begin focusing on these emerging technologies.
In the presentation, I highlight a five-point framework of best-practices for building smart brands. Supported by a range of examples, the best-practices span critical areas: expanding value; empowering customers; providing simplicity; co-creating dynamic experiences; and instilling personalization.
Make no mistake, marketers, the Smart Revolution is a game-changer for your brands. Because these emerging technologies give you the power both to build the brands that have, until now, lived only in your imaginations, and to free you from the limitations that have, heretofore, confined your realities.
The following presentation (mobile-optimized version here) and e-book can be accessed at your convenience. Here's wishing you a happy, successful—and smart!—2014.
Take the first step (it's free).
You may also like:
- How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
- The Top Challenges Facing In-House Creative Teams
- How to Get Marketers to Think Like Salespeople... and Vice Versa
- The Key to Effective Direct Mail Marketing
- The Technologies That Are Disrupting Digital Marketing [Infographic]