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Five Steps to Effective and Affordable Small Business Content Marketing

by Kristen Hicks  |  
April 21, 2014
  |  5,427 views

In this article, you'll learn...

  • The importance of developing a strategy if you want effective content marketing
  • How to save money without sacrificing the most important steps to a quality content strategy
  • How to budget, plan, and track the success of your small business content marketing efforts

At this point, enough businesses have found success with content marketing for it to merit serious consideration for even the most cautious of businesses.

Good content marketing does require a considerable commitment in time and money. For small businesses with limited resources, that makes it a risky proposition.

Nonetheless, successful small businesses know that most things worth doing require some real work and risk. If you approach content marketing thoughtfully and strategically, you can find ways to get more for less out of the process.

There are a few steps you absolutely shouldn't skip if you want to find success with content marketing, but with some creative thinking along the way you can find ways to save money throughout the process.

Step 1: Decide on a budget


Before you can really decide what you can do, you have to decide what you're willing to commit. And that isn't just a matter of money: Make a budget that includes the time commitment you're willing to make as well.

Determine how much you can manage in-house, based on the time available to you and your employees, and the strengths of your team. If you have some great writers or artists in the bunch, you've already made a good start. Now you just have to be willing to move some responsibilities around so they have time to give to content development.

Money-saving tip: If you can afford to set a time budget for you and your current employees to devote to content marketing, you'll save on the costs of outsourcing or hiring someone new to help develop content.


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Kristen Hicks is a copywriter and content marketer (Austin Copywriter) specializing in helping small businesses. She also blogs about small business content strategy and related topics.

Twitter: @atxcopywriter

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  • by Carlyn @ Rice U Mon Apr 21, 2014 via web

    We depend on our student workers to increase awareness of IT services and support across the campus. If you want to find student workers as summer help, this is the time to advertise at your local university or college. Job boards are usually run by the Financial Aid office or the Student Center, and of course there is the student news paper. Don't limit yourself to marketing students though; Rice does not offer a marketing major and my best student workers are in STEM, Humanities and Social Science courses of study.

  • by Megha Sun Aug 17, 2014 via web

    A good post. There are websites where will be how to print business cards online

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