Professional sports unite millions of people regardless of religion, race, or political view. The popularity of sports crosses national borders, spans cultural differences, and brings together many peoples who don't share the same language. All they share is the love of the game.
No event demonstrates that notion more than the World Cup. It brings together people from 32 nations, and for 30 days we put aside all of our differences to watch our teams attempt to win the "FIFA World Cup Trophy."
The World Cup is a big event for marketers and brands not only in Brazil but also across the world. In 2010, FIFA claimed at least 1 billion people across the world saw the World Cup Final.
Researchers have found that sports audiences are particularly receptive to marketing, and mobile advertising offers new and clever ways to reach fans at scale. Here are five ways to take advantage of mobile advertising during the World Cup this year.
1. Use mobile in-app ads or native ads to promote your product before the matches
Sports fans like to start planning their game-day festivities ahead of time, regardless of where they are watching the game, either at home or live, in person. Even casual fans generally prepare a week or two before the game to ensure they have everything they need. For many advertisers, this means there are big benefits to advertising a week or two in advance, not just during an event. Producers of snack foods, soft drinks, beer, and even grilling accessories can promote their products before the event.
2. Hotels, airlines, and travel apps should target travelers booking their trip to and from the matches
Sports fans love to travel to new places to see their favorite teams. What better place to see your country's national soccer team play than in Brazil? Soccer claims some of the most passionate fans in the world.