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Six Mobile Marketing Predictions for 2015

by Ash Kumar  |  
November 3, 2014

This year mobile use in the US finally surpassed desktop use, with 60% of total digital media time spent on smartphones and tablets, up 10% from the previous year. The US has finally caught up with global trends, and the mobile screen has become the primary screen.

That fact will define not just the mobile landscape but also all digital media strategy in 2015.

With that in mind, my team and I conducted research and interviews with industry leaders, along with vigorous debate and internal discussion, to arrive at the following predictions and some major themes we expect to see in 2015.

1. Apple Watch will sell more than 15 million units

In 2014, wearables became a consumer reality with the much-anticipated Apple Watch announcement. This still-unreleased product managed to overshadow smartwatch releases from all other major consumer electronics manufacturers. Combined with the massive success of this year's iPhone 6, Apple's Midas touch is not wearing out any time soon.

In 2015, the wearable trend has the potential to redefine and reignite the entire mobile ecosystem.

The Pebble watch, while a groundbreaking device, has only sold about 500,000 units to date. The Samsung's Galaxy Watch fared better, selling almost 800,000 units. These modest sales figures imply that wearables are just a niche product for nerds in Silicon Valley.

We believe the debut of the Apple Watch, however, will demonstrate the commercial viability of wearables. Though some estimates for Apple Watch sales are as high as 30 million units next year, we think it will sell at least 15 million in 2015.

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Ash Kumar is a co-founder and the CEO of TapSense, a leading independent mobile advertising exchange. An engineer turned entrepreneur, Ash held multiple leadership positions at Oracle prior to founding TapSense.

LinkedIn: Ash Kumar

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  • by Katherine Mon Nov 3, 2014 via web

    Great predictions Ash. I would add to these points by emphasizing that with this growth in mobile technology comes an easy way for people to once again engage in conversation with businesses. Itís more convenient than ever when we're constantly within reach of our smartphones or other smart technologies, and constantly within reach of click-to-call functionality.

    BIA/Kelsey also estimates that by 2018 there will be an estimated 75 billion calls made to businesses from mobile search alone. If you aren't measuring calls from your search ads and other digital marketing, your analytics could be way off. Ifbyphone has a white paper on tracking calls from local search that explains more:

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