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How Presentations Could Save Your Social Media Strategy

by Scott Schwertly  |  
November 5, 2014
  |  3,864 views

More and more, we are becoming a visual society. Social media posts that contain visuals outperform text-only posts, and visual aids make presentations much more effective—43% more in persuading audiences to take a course of action the presenter desires.

So harness this power of images in your social media strategy by using presentations you've already created.

Here's how it can be done.

Review It

Before you begin, take a careful look at the slides in your existing deck. You'll want to use the following slide types for your social campaign:

  1. Slides that need no explanation
  2. Quotes that stand alone
  3. Data or statistics that require little or no description
  4. Slides that display interesting (and relevant) content, photography, or imagery

Chances are, you'll be able to pull a few standalone slides from any presentation you've delivered.

A good example would be an inspiring quote from your CEO that you used to open up that quarterly earning report, or a chart that shows how much positive feedback you've been getting on social media, and so on.


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Scott Schwertly is the author of How to Be a Presentation God and the CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for clients, ranging from Fortune 500 companies to Guy Kawasaki.

LinkedIn: Scott Schwertly

Twitter: @ethos3_scott

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  • by Lynette Bohanan Wed Nov 5, 2014 via web

    Great article, Scott. Simple steps to repurpose content while delivering information in bite-size portions that help with message retention and sharing. #Love

  • by Ann She Fri Nov 21, 2014 via web

    Enjoyed this very much, Scott. It definitely embraces the need to be quick and visual in today's hyper-fast world. And as Twitter is becoming an increasingly visual channel and Pinterest evolves for more than just shoes and hairstyle lust, it will allow thought leaders and tuned-in marketing strategists to get more mileage from their ideas.

    One day I would love to have the honor of seeing the Presentation God present in person! Meanwhile, keep the vital ideas coming to us digitally!

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