Image posts were found to outperform all other post types—links, videos, text-only status updates—on brand pages with small (1-99,999), medium (100,000-999,999), and large (1M+) fan bases.
However, the difference in engagement was especially noticeable on large brand pages (1M+), with photo posts getting 2,199 interactions (comments, likes, etc.) on average, compared with 1,805 for videos, 777 for links, and 473 for text-only status updates.
Below, additional key findings from the report, which was based on data from Facebook posts of more than 30,000 brands.
75% of all Facebook posts from the brands monitored by Socialbakers included photos.
Of the top 10% performing posts (i.e., those with the most interactions), 87% included photos; a higher share compared with the overall number of posts containing photos (75%).
About the research: The report was based on data from 1,253,840 posts on more than 30,000 brand pages made between February 24, 2014 and March 24, 2014.
You may like these other MarketingProfs articles related to Social Media:
- Instagram in an Instant: Understanding the Social Network [Infographic]
- How to Make the Most of Influencer Marketing During COVID-19
- The Anatomy of a Popular YouTube Thumbnail Image
- How to Find and Hire Social Media Influencers [Infographic]
- Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]
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