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Brands' Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers.

Image posts were found to outperform all other post types—links, videos, text-only status updates—on brand pages with small (1-99,999), medium (100,000-999,999), and large (1M+) fan bases.

However, the difference in engagement was especially noticeable on large brand pages (1M+), with photo posts getting 2,199 interactions (comments, likes, etc.) on average, compared with 1,805 for videos, 777 for links, and 473 for text-only status updates.

Below, additional key findings from the report, which was based on data from Facebook posts of more than 30,000 brands.

Post Types

75% of all Facebook posts from the brands monitored by Socialbakers included photos.

Top-Performing Posts

Of the top 10% performing posts (i.e., those with the most interactions), 87% included photos; a higher share compared with the overall number of posts containing photos (75%).

About the research: The report was based on data from 1,253,840 posts on more than 30,000 brand pages made between February 24, 2014 and March 24, 2014.

Continue reading "Photo Posts Spark the Most Engagement on Facebook" ... Read the full article

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji