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Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken Robinson

by Ann Handley  |  
February 3, 2015

What's it mean to be "innovative"?

"Innovation" is one of those words that we understand in the abstract or in retrospect—but consider hard to apply in daily life, and in real time.

And how can you discern the difference between real innovative genius (say, the coffee-cup holder in your car console, or Disney's Fast Pass program) and flat-out silly innovations (I'd put the selfie stick in that category).

Last week, Sir Ken Robinson presented a 90-minute video talk and Q&A at MarketingProfs on the nature of innovation in organizations.

Sir Ken is an internationally recognized authority and speaker on creativity and innovation in education and business. He is the most-viewed speaker on, with multiple talks totaling more than 40 million views. He is also the author of the bestselling books The Element: How Finding Your Passion Changes Everything and Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life.

Sir Ken argued that innovation is critical and imagination is the spark that fuels it.

That sounds both vague and high-minded, doesn't it? But holy wow... it so wasn't!

I'm one of those people who gets antsy at webinars. But last week I was zero percent tempted during Sir Ken's talk to start scrolling through my email or checking Twitter.

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Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs and @AnnHandley.

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