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Eight Tips to Help Woman Marketers Better Market Themselves

by Catherine Kaputa  |  
February 12, 2015
  |  2,747 views

Clearly, women are attracted to marketing—and, very often, they're good at it.

The preferred major of women in graduate school was marketing/communications and the top job function sought by female graduates in 2012 was marketing/sales, according to a 2012 survey by the Graduate Management Admissions Council, maker of the GMAT entrance exam.

Moreover, both genders view women as successful marketers, a 2009 study by Brandweek found. Women tend to take a more holistic approach to marketing—combining experience, fact, knowledge, and opinion—that can make them very strong marketers.

So why are there so few women at senior marketing levels? Just 8% of CMOs worldwide are women, according to a study by Grant Thorton.

What goes wrong?


When researching my book Women Who Brand: How Smart Women Promote Themselves and Get Ahead, I spoke to 150 or so women, many of them senior marketing executives.

A key differentiator for those senior marketers was the ability to not only come up with effective branding programs for the company but also to build a strong personal brand.

Here are eight tips—which I learned from top woman marketers—that we can all benefit from.


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  • by Shyna Walls Fri Feb 27, 2015 via web

    Women can be proved to be the real entrepreneur when taken into consideration. More or less, the thinking power is much better than men. Statistics says that the decision making ability in a women takes it over than that of men.

    I went through the article and generated an idea that with marketing themselves, they can be be the best fit for the corporate industries as well.

  • by Dennise Lannister Sun Apr 26, 2015 via web

    Great article Catherine! Same with me. During college, I always wanted to have a sales career and to work with the leading companies. I love marketing and I believe a sales career will suit my personality and my skills. That’s why I joined Invisume. It connects me with top companies where I have dreamed of working. Looking forward to read more of your articles.

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