Clearly, women are attracted to marketing—and, very often, they're good at it.
The preferred major of women in graduate school was marketing/communications and the top job function sought by female graduates in 2012 was marketing/sales, according to a 2012 survey by the Graduate Management Admissions Council, maker of the GMAT entrance exam.
Moreover, both genders view women as successful marketers, a 2009 study by Brandweek found. Women tend to take a more holistic approach to marketing—combining experience, fact, knowledge, and opinion—that can make them very strong marketers.
So why are there so few women at senior marketing levels? Just 8% of CMOs worldwide are women, according to a study by Grant Thorton.
What goes wrong?
When researching my book Women Who Brand: How Smart Women Promote Themselves and Get Ahead, I spoke to 150 or so women, many of them senior marketing executives.
A key differentiator for those senior marketers was the ability to not only come up with effective branding programs for the company but also to build a strong personal brand.
Here are eight tips—which I learned from top woman marketers—that we can all benefit from.
Catherine Kaputa is a brand strategist, speaker, and award-winning author of You Are a Brand! and Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand. Her latest book is Women Who Brand. Reach her via Catherine@selfbrand.com.
LinkedIn: Catherine Kaputa