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Six Crucial Attributes of a Successful Business Blog

by Michael Gerard  |  
February 26, 2015

In this article you will learn...

  • How a successful business blog fits into content marketing strategy
  • The six attributes your business blog needs to become successful
  •  How to measure the success of your blog

There's no denying that content marketing, which has gained significant traction over the last five years, is becoming increasingly important to businesses across all industries.

Marketers have found that investing in owned media (e.g., corporate website, blog, or microsite) is crucial to a company's long-term success in content marketing.

One type of owned media—the blog—is among the top 5 content marketing tactics used by B2B marketers, according to a recent study by MarketingProfs and the Content Marketing Institute.

But what does it take to launch and sustain a successful business blog?

At Curata, we conducted a survey of 428 marketers to answer that question. Our analysis focused on the best-practices and tactics of bloggers with 10,000+ month visitors, identified as the "10K Club."

Careful assessment of that group—including interviews and survey data analysis—revealed that the following six attributes have been crucial to the success of the 10K Club.

1. Gain executive support and investment

It is critical that a company's CMO recognize the importance of content marketing to drive pipeline growth.

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Michael Gerard is the CMO at curation and content marketing solution Curata, where he is responsible for marketing strategy and related activities. He has over 25 years of marketing and sales experience.

LinkedIn: Michael Gerard

Twitter: @michaelgerard

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  • by Ragavi Roy Mon Jun 22, 2015 via web

    Informative post. The points discussed above gives clear picture on blogging. Thank you for sharing

    Ragavi Roy

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