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Most of us understand that no matter what industry we serve, it's important to be mobile-friendly. After all, consumers spend nearly 60% of their time on the Internet on mobile devices.

But today (April 21), Google's latest algorithm update—designed to provide a better search experience for mobile users—will move mobile optimization from nice-to-have to necessity. In short, if your website isn't mobile-friendly, you can expect your search engine rankings, and ultimately your Web traffic, to take a hit on April 22.

If you aren't quite ready for Mobilegeddon, don't panic. Here are five quick-and-dirty tips to help you fix your most egregious mobile mistakes and prepare for the change.

Tip No. 1: Create a specific and well-placed CTA button

Mobile users who find your business online have a conversion percentage that's nearly three times higher than the same search done on a desktop or laptop. In fact, 70% of mobile searches can lead to online action within an hour. But to make such magic happen, users need a clear, easy to find and easy to use call to action button.

With that in mind, pay a little extra attention to the CTA button. Change the color to an attention-grabbing hue or add some subtle animation.

Also, tweak your button copy to better communicate your value proposition. Create motivating text that drives people to take action—and be specific. Adding just one word after the word "submit" can boost conversion rates as much as 320%.

Finally, put some thought to placement. Position your signup form at the top of your landing page, alongside engaging content. Doing so will deliver maximum views to your form without requiring page visitors to scroll all the way down to the bottom.

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ABOUT THE AUTHOR
image of Chris Lucas

Chris Lucas is the vice-president of marketing for Formstack, a provider of online form-building software. He is passionate about discovering new ways to drive Web traffic and leads.

LinkedIn: Chris Lucas

Twitter: @chris_c_lucas