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Four Online Marketing Metrics That Actually Matter

by Larry Kim  |  
May 4, 2015
  |  10,334 views

A few weeks ago, I shared with you six stupid marketing metrics that need to die. The response of readers was overwhelming.

Dozens of marketers reached out here at MarketingProfs and on Twitter and asked variations of the question in the following comment:

I love the topic, Larry. Your article is really clever and has finally put the nail in the coffin on page rank for me. (I didn't want to let that one go!). I'd love to hear what marketing metrics you think matter most.

So, then, just which metrics should we be focusing on?

In this article, I'll share with you what I believe are the most important metrics for the Holy Grails of Internet marketing channels:

  • PPC marketing
  • SEO/content marketing
  • Social media marketing

I'll also share what I believe to be the most important marketing metric of all time.

May they live on in our performance measurement arsenal forever and ever, amen.


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Larry Kim is the founder/CTO of WordStream Inc., provider of the AdWords Grader and 20 Minute PPC Work Week.

Google+: Larry Kim

Twitter: @larrykim

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  • by Sy Nayman Mon May 4, 2015 via web

    Thank you, Larry! Why did Google ever remove quality score from AdWords? It really IS an indicator of ad and content relevance to the audience.

  • by Sy Nayman Mon May 4, 2015 via web

    ... NOTE "remove quality score from AdWords" meaning "default AdWords Keywords columns display". Since 2013 , AdWords KW tab columns have to be customized to display this important performance metric.

    Oh, the pain, Will, the pain!
    Dr Smith (Jonathan Harris), Lost in Space

  • by UlrikaB Tue May 12, 2015 via web

    Great summary! Thank you, Larry. Your advice will definitely come in handy when planning future campaigns.

  • by Manish Wed Aug 5, 2015 via web

    As of now, good links still work like a charm for rankings. I don't see any reason why Google will completely remove or even reduce the impact of quality link signals as their ranking metrics, unless the web gets over saturated with high-quality content and every link is of similar grade. ;-)

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