A few weeks ago, I shared with you six stupid marketing metrics that need to die. The response of readers was overwhelming.
Dozens of marketers reached out here at MarketingProfs and on Twitter and asked variations of the question in the following comment:
I love the topic, Larry. Your article is really clever and has finally put the nail in the coffin on page rank for me. (I didn't want to let that one go!). I'd love to hear what marketing metrics you think matter most.
So, then, just which metrics should we be focusing on?
In this article, I'll share with you what I believe are the most important metrics for the Holy Grails of Internet marketing channels:
- PPC marketing
- SEO/content marketing
- Social media marketing
I'll also share what I believe to be the most important marketing metric of all time.
May they live on in our performance measurement arsenal forever and ever, amen.
Take the first step (it's free).
You may also like:
- How Retailers Should Approach AI and Big Data During Holiday Seasons
- How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]
- Forget ROAS, It's All About ROMI Now
- A Better Way to Gauge Sales Lift: Closed-Loop Measurement
- What You Need to Know About GDPR and Data Privacy: Lisa Loftis of SAS Talks to Marketing Smarts [Podcast]