As consumers increasingly crave more meaningful and relevant content amid the deluge of digital information, content curation has given marketers a new way to engage with customers.

Curation is by no means new, however. Curators at museums and galleries have long been carefully selecting items for collection and display; DJs have made an art out of mixing music; and festivals have curated films, bands, vendors, and more...

Curation is a long-practiced means of helping audiences that may not have the time or expertise on a particular subject to find the best and most interesting content on their own.

More recently, savvy marketers have started adopting curation as a cost-effective way to engage consumers. They already recognize the growing need for timely, relevant content, but developing original content on a consistent basis can be too costly and too time-consuming for many marketers.

By finding and sharing relevant, third-party content, marketers can more cost-effectively engage target audiences.

1. Discovering Content

You have to determine which are the key topics for you and you have to establish a strategy around frequency and distribution, before you decide what kind of content you should look for.

Once you have your content strategy in place (a topic for a different article), you can start looking for third-party content.

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image of Christian Jorg

Christian Jorg is CEO of NYC-based Opentopic, which provides a content marketing platform that enables companies to more effectively engage and acquire customers through curated content.

LinkedIn: Christian Jorg

Twitter: @ChristianHJorg