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The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app's journey to success or failure.

Rest assured that quite a few mobile app marketing and development mistakes have been made along the way of any app's journey—from how the app maker designs the mobile user experience (UX) and user interface (UI) to in-app purchases.

How the app makers learn from these mistakes is what empowers them to take the app to the next level. So let's take a look at some common mistakes on the path to creating an app that engages users.

Mistake 1: Incorrectly Onboarding App Users

Every app marketer wants active users. From the moment a user touches your app, you want to be creating a positive experience, which begins by onboarding. Think of onboarding as constructing an entry ramp to a highway. You want users to have a smooth experience when getting onto your app.

Numerous mistakes can be made when onboarding, but I'll go over one mistake that has hampered many an app's growth: forced registration.

What is one of the first things you usually do when launching an app for the first time? Register, right? Think about it: You don't know much about the app aside from recommendations by some people or lots of buzz about it.

Forced registration basically tells you, "Sign up first, and we'll show you what we're all about after." Forced registration is a mistake. Don't let your users become victims of the signup brick wall.

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ABOUT THE AUTHOR
image of Alon Even

Alon Even is vice-president of marketing at Appsee Mobile Analytics. His areas of expertise are online marketing, mobile analytics, and mobile UX.

LinkedIn: Alon Even

Twitter: @EvenAlon