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10 Common Myths About Content Curation

by Tasia Gonsalves-Barriero  |  
October 30, 2015

"Curation can bring a lot of value when it has the human touch." —Kimberley Castleberry

Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.

One thing is clear: Myths about curation still abound.

Curating content for your audience's consumption is not a feat to be taken lightly; after all, you have a purpose for putting that content together. So let's consider some common myths about content curation, along with tips and advice to help you correctly make use of it.

Myth 1. It's lazy and unoriginal

Some online influencers think content curation is a waste of time. But curation works pretty well when done correctly. If you do it right, you'll be helping your audience get the content it needs while helping you achieve your content marketing goals.

Tip: Identify what content you want to curate by ensuring it's something that really matters to your customers. Seek out only the best resources, and add value to that content by explaining why the content is important and why it matters to your audiences. They'll love you for serving up valuable content—and your original insights—that they need and can use.

Myth 2. It won't do much for your brand

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Tasia Gonsalves-Barriero is a B2B content writer and copywriter who helps businesses use content to engage their audience.

LinkedIn: Tasia Gonsalves-Barriero

Twitter: @TasiaGonsalvesB

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  • by Ravi Jay Fri Oct 30, 2015 via web

    Interesting article! I've worked with many companies that have often subscribed to databases in order to re-purpose content to make it more appealing to their core audience.

    There are companies that go out of their way to secure their content, while others are more then happy to share. Often supplying the necessary tools to share, such as customizable embed codes.

  • by Sat Oct 31, 2015 via web

    I fully agree! If you are not willing to take the users (your audience) point of view while curating content, it's not worth it. But if you do, curating can have quiet an impact on your brand, generating sympathy, boosting image and creating awareness.

  • by Alma Mon Nov 2, 2015 via web

    As a content curator at TimelyPick of current popular news, I can say that even though I use an automatic machine to help, it must have manual curation as well. You can't trust automatic curation alone if you want the content to be high quality. And no, content curation is not easy, but very interesting.

  • by Tasia Gonsalves-Barriero Sat Nov 7, 2015 via web

    @ Ravi Jay: Thanks! Those are interesting points you made.

    @Kristian: That is so true. And love your site.

    @Alma: Good stuff. Continue do what you're doing. Just visited your site, Cool!

  • by Ivona Vukovic Mon Nov 30, 2015 via web

    Dear Tasia provided that content curation is something mostly new and not many people are aware of it, different opinions arise, which is normal. As someone who works in a video curation company (, I do agree that in order to resonate with the audience, content curation needs a human touch, especially when curating visual content. And it's a good thing, because you ensure that you capture all the sublte cues that matter to the audience.

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