The GOP campaign has been continually heating up, and that's good news for marketers. Every day, candidates are experimenting with their digital strategy, and as a recent study from Pew Research finds, digital strategies are becoming more important for presidential candidates.
So let's take a look at top GOP candidates' digital strategies, which tools they're using, and how their wins (or epic fails) might be relevant to your business.
I've rank-ordered six GOP candidates according to their digital marketing strategy.
No. 6: Jeb Bush
By venturing onto platforms like Snapchat and Instagram for the first time, Jeb Bush shows us that it's never too late to try to give your own spin to new tech... Or is it?
Jeb has made some halfhearted efforts to get behind new technology, announcing his candidacy through Snapchat and promoting his PAC (political action committee) on Instagram. Both accounts haven't been factors since, however.
On the campaign trail, Jeb staffers are tightlipped about his digital strategy. Jeb has been running his campaign much like his governorship: nose-to-the-grindstone, get-it-done with no muss and no fuss over the petty details.
As for results generated, Bush's presence on social media has been tepid at best, highlighted by his 363K Twitter followers to date.