Below we present a listing of the top MarketingProfs how-to articles of 2015.
"How-to articles" refers to those that provide practical marketing advice and tips—as opposed to, say, opinion or thought-leadership pieces, or infographics, or marketing research summaries, or some other, uncategorizable piece of content.
"Top" means, in this case, popular; and "popular" means most read by subscribers of our newsletter, MarketingProfs Today.
In other words, articles not listed here may have had more pageviews, but we've not included them because those views were likely the result of the search engine gods' having placed them at or near the top of search results pages... or the social media fates' having conspired to distribute them far and wide on Twitter or Facebook or LinkedIn or Google+.
But, because we value your time and want to provide truly useful and informative information, we've narrowed the list to only those that you and your colleagues considered most worthy of your attention in 2015.
And so, here we go...
10. Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications
by Emily Konouchi
In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.