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Ignoring Mobile? Then Say Goodbye to Your Marketing Plan

by Paul Ruppert  |  
February 12, 2016

Look around you: How many people are on their phone right now? Today, you can't go more than a few steps without seeing people texting, emailing, or using social media.

"Mobile moments" are happening all around us—all the time. It doesn't matter where you are—in a taxi, in a business meeting, or at a social dinner—using your phone or tablet is now the standard, and it's accepted in just about every setting.

Despite how commonplace mobile devices are in our everyday lives, some businesses are still resisting, or at least not fully integrating, mobile components into their communications and marketing strategies. By ignoring this channel, businesses miss a huge opportunity to engage with current and potential customers, capture interest, and generate sales leads.

Integrating a mobile marketing strategy into your overall marketing strategy may seem overwhelming, but starting slowly and simply can help ensure you aren't missing the mark.

The following advice on how to successfully integrate mobile into your business's marketing plan will enable you to maximize mobile's potential to build more meaningful connections with consumers and customers.

1. Show your customers you care

According to an Mblox survey, only 36% of consumers say businesses do a great job providing customer service and engaging correctly with their customers. Conversely, 73% of businesses think they provide great customer care. That's a substantial gap between perceptions.

Mobile communications can be a great channel to help bridge that gap.

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Paul Ruppert is former SVP of sales and marketing at Mblox and has more than 15 years of mobile industry experience.

LinkedIn: Paul Ruppert

Twitter: @mobilepointview

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  • by Shalini Sat Feb 13, 2016 via web

    Thank you for the article. However, just how big is the impact of mobile marketing in a B2B scenario?

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