No other marketing channel is as effective as email marketing is in engaging and converting customers. Nearly 74% of marketers consider email at the core of their marketing strategy, while 53% plan to increase their email marketing budgets over the next 12 months, according to a recently published study by Salesforce.
In the US alone, spending on email marketing is on a steady rise, projected to reach $3.07 billion in 2019 from $2.07 billion in 2014, growing on average $0.2 billion each year, according to Statista.
Moreover, almost 91% of consumers in the US check their email at least once a day, and nearly 70% of mobile purchase decisions are now influenced by email marketing.
Clearly, your primary areas of focus as a marketer should include email marketing.
Here's an effective strategy to do that.
1. Create a well-researched and highly targeted 'lead magnet'
If you're still offering "Get Free Email Updates" on your website to attract subscribers to your list, you're not going to find much success. You need to offer something with immediate value to get people on your email list.