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For veteran app users and newbies alike, ratings for apps matter. They really matter.

Reviews and rankings work as social proof for potential users, telling them that the app has value, offers some kind of benefit to the user, and is worth installing. Fully 98% of the top free apps have at least 4 star ratings, according to an Apptentive study.

Most apps in the US App Store don't have reviews, so obtaining reviews will help you increase your app's discoverability and organic traffic. Moreover, positive ratings and reviews have a significant positive effect on app store rankings, studies prove.

Rating or review prompts (in-app messages that ask users to rate a particular app) are a highly effective method for gaining reviews. They are also proven as an effective tool for increasing the number of positive reviews and ratings.

When asking for in-app reviews, you need to pay particular attention to how you ask for a review.

Bad timing, intrusive forms, or inappropriate messaging will motivate users to leave a one-star or other low rating; "you annoyed me with a review prompt, so I am going to punish you for a bad experience," many users will think. Consider the example of a store clerk who continually hounds customers, desperately asking whether they like shopping in their store.

We all want to feel invited to leave feedback—as opposed to being pestered for it.

At app marketing agency ComboApp, we help app owners build marketing strategies and set up intelligent review prompts that drive positive results. Based on our experience, in this article I share do's and don'ts of how to ask users to review your app.

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image of Eugine Dychko

Eugine Dychko is a product marketing manager at Crello, provider of free graphic design software and photo editing tools.

LinkedIn: Evgeniya Dychko