Contributed by Mark C. Nardone
- Five Measures for Proving the ROI of Your Employee Advocacy Efforts
The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return ...
- Five Steps to Building Trust With Thought Leadership
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then ...
- How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional ...
- Four Steps to Developing a Holistic Approach to Measurement
These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
- Answering the Call for Integrated Services
Today's brands are demanding more from agencies. What do they want? And how are agencies responding to those needs?
- Marketers and Content Consumption, Use, and Measurement
Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're ...
