About the Contributor

Contributed by Joe Griffin

• From Onboarding to Ousting: How to Manage Freelance Writers

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to ...

• How to Turn One Long-Form Article Into Nine Pieces of Content

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy ...

• How to Identify the Right Influencers to Market for Your Brand

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how ...

• Five Steps to Integrating Your Blog, Social Media, and Email Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? ...

• Nine Key Things to Look for in an Agency Partner

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Here's what you need to know to make sure you filter out the riffraff and find an agency partner that ...