Company: One Day, One Job
Contact: Willy Franzen, Founder
Industry: Human Resources (Internet)
Annual revenue: Confidential
Number of employees: 1
One Day, One Job—an online company that specializes in helping college students find entry-level jobs—aspired to grow its Web traffic and was attracted to Facebook by the vast numbers of active students on the network.
Although the company set up a Facebook Page, it was more interested in leveraging the precise targeting capability of Facebook's advertising platform.
The company initiated a dual campaign with some ads targeting Ivy League seniors and the rest targeting seniors from 40 other top-rated schools, both on a CPC and CPM basis. Ad copy included the phrases "Ivy League" and "elite colleges and universities," respectively.
For the CPM campaigns, 8,000 impressions were allocated to the Ivy League ad, and 14,000 impressions to the version targeting other schools. Click-through rates averaged 0.06% in both cases.
Take the first step (it's free).
You may also like:
- Micro-Influencer Trends: Platform, Format, and Compensation Preferences
- Do Consumers Think Instagram Should Hide Likes?
- Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
- Ethics and Social Media Influencers: What Consumers Expect
- A Detailed LinkedIn Guide for Small Businesses [Infographic]