Marketers are optimistic about the economy for the second half of the year: Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels, according to the June "2009 Marketing Trends Survey" by StrongMail Systems.
Moreover, only 15% of polled businesses expect a decrease in customer sales in the second half of the year—a dramatic improvement over the 37% who responded similarly in StrongMail's December 2008 survey, "2009 Marketing Outlook Survey."
Businesses project that 34% of customers will spend more in the second half of 2009, versus only 19% who said so in the December survey; an additional 31% now project that customers will spend the same as in the first half.
Take the first step (it's free).
You may also like:
- Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond
- Retail Email Engagement and Spend Level: A Correlation
- Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]
- Why You Need a Modern Email Preference Center and How to Build One
- What Every Marketer Needs to Know About Email Deliverability