US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).
Search and display-related advertising continue to represent the largest percentages of overall interactive advertising spending:
Other key findings:
- Search revenues amounted to more than $5.1 billion for the first six months of 2009, up slightly from that same period in 2008.
- Display-related advertising—which includes display ads, rich media, digital video, and sponsorship—totaled nearly $3.8 billion in the first six months of 2009, representing a modest 1.1% decline compared with the first half of 2008.
- One bright spot: Digital video experienced robust growth, up 38% compared with 1H08.
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