Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.

Sentiment toward the iPad improved and stabilized after Apple's official announcement:

  • Two hours prior: At least 50% of tweets expressed positive sentiment toward the iPad.
  • Two hours after: 71% of tweets expressed were positive, with extremely negative sentiment disappearing to a negligible 1%.
  • Four days after: 69% of tweets were still positive for the iPad.

Among positive tweets, the three issues most commonly discussed were iPad applications (48%), followed by its comparison to the iPhone (38%), and screen quality (8%).

Looking for real, hard data that can help you match social media tools and tactics to your marketing goals? The State of Social Media Marketing, a 240-page original research report from MarketingProfs, gives you the inside scoop on how 5,140 marketing pros are using social media to create winning campaigns, measure ROI, and reach audiences in new and exciting ways.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.