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Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the stories they write, according to a survey conducted by George Washington University and Cision.

The groups that place the highest levels of importance on social media for reporting and producing stories are journalists who spend most of their professional time writing for websites (69%), followed by those who write for newspapers (59%), and those who write for magazines (48%).

Below, other findings from the 2009 Social Media & Online Usage Study from George Washington University and Cision.

Researching Online for Stories

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