Trust in Facebook Tanking After Privacy Changes

Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs.

Nearly 40% of consumers and 30% of marketers who are aware of the recent privacy changes say they "have lost trust in Facebook as a company" as a consequence of those changes, and 47% of marketers and 42% of consumers agree that they "have lost trust in Facebook's use information about me in a responsible way," the poll found.

Moreover, 28% of consumers and 22% of marketers who are aware of the changes expect to reduce their use of Facebook as a result of those changes, according to the MarketingProfs poll.

"Facebook's recent decision to change its privacy policy has rocked the trust of both consumers and marketers who have used the social network platform," said MarketingProfs President Roy Young. "While both groups are in the process of deciding what, if any, changes they will make in their use of Facebook, continued privacy concerns may threaten Facebook's long-term growth."

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