Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs.

Nearly 40% of consumers and 30% of marketers who are aware of the recent privacy changes say they "have lost trust in Facebook as a company" as a consequence of those changes, and 47% of marketers and 42% of consumers agree that they "have lost trust in Facebook's use information about me in a responsible way," the poll found.

Moreover, 28% of consumers and 22% of marketers who are aware of the changes expect to reduce their use of Facebook as a result of those changes, according to the MarketingProfs poll.

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