Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about CPG brands, according to a survey from Ipsos Marketing, Consumer Goods.
Overall, consumers are more likely to visit a brand's website than become a Facebook fan or Twitter follower of a brand—regardless of the CPG category.
Across various CPG categories, roughly 23% to 26% of consumers surveyed say they are likely to visit a brand website in the next three months, compared with a Facebook brand page (10% to 15%) and a Twitter page (9% to 12%).
Consumers' reasons for visiting a CPG brand website are different from those for engaging with a CPG brand on Facebook or Twitter.
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