Facebook Grows, Others Stagnate; Interaction Levels Steady
Most social networking sites have lost active users in the past six months, but Facebook has bucked that trend, a new study finds.
Eight out of ten active social media users (80%) have an account on Facebook, up from 71% six months earlier, and among them 54% visit Facebook at least once a day, according to a survey from Performics, conducted by ROI Research.
Meanwhile, other major social networks have lost active users. For example, 19% of social media users have an active Twitter account, down from 22% six months earlier. The greatest decline among the social sites studied has been that of Windows Live, the study found.
Below, other findings from the Performics study, S-Net (The Impact of Social Media).
Four out of ten active Facebook users (41%) say the site is a good way
to get information about companies and products (40% said so six months
earlier).
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