Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Birthday, Anniversary Emails Generate More Revenue

July 1, 2010

Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian CheetahMail.

Among email campaigns studied, open rates for birthday mailings were over three times higher than for mass-promotion mailings sent to the same clients: 56.2% vs. 16.8%. Open rates for anniversary campaigns were nearly three times as high: 34.4% vs. 12.9%.

Moreover, transaction rates for birthday campaigns were nearly five times higher than standard bulk campaigns: 0.49% vs. 0.10%. Transaction rates for anniversary campaigns were nearly six times higher: 0.63% vs. 0.11%.

Birthday and anniversary campaigns' revenue per email also soared well above bulk rates:

  • Anniversary emails generated nearly seven times more revenue, on average, than bulk mailings to the same clients: $0.66 vs. $0.10 per email.
  • Birthday emails generated over twice the revenue of bulk mailings to the same clients: $0.51 vs. $0.20 per email.

Below, other findings from The Birthday and Anniversary Report by Experian Marketing Services.

Mailing Frequency

Daily deployments of birthday emails registered slightly higher transaction rates than birthday emails sent 1-2 times per week: 0.64% vs. 0.61%. However, both daily and weekly birthday mailings pulled roughly 40% more transactions than those deployed monthly (0.43%).

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Manish Fri Nov 5, 2010 via web

    Wish you a Very Happy Birthday Dear Manish

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!