Active Social Media Users Are Brand Fans

Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of such frequent social networking users say they are a fan of at least one brand on Facebook and 31% follow a brand on Twitter, according to a survey from Invoke Solutions.

Active social networkers—those who have at least one active social networking account and frequently engage in social media-related behavior—say they interact with brands via social networks in various ways:

• 47% say they have posted a comment on a company's Facebook page.
• 41% have read blogs.
• 32% have posted a comment about a company or product on their own Facebook page.
• 17% have sent brand-related tweets on Twitter.

Below, other findings from the report, Hyper Social Networking, which surveyed 314 active users of social networking sites.

Facebook Dominates

Facebook continues to dominate social media: 90% of surveyed social networkers say they have a Facebook account that they use actively.

In addition, 78% of social networkers mention the site when asked what they associate most with "social networking," whereas 31% mention Twitter.

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