The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a year earlier, according to a new survey from Bernhart Associates Executive Search, LLC.
Among surveyed unemployed marketing jobseekers* actively looking for full-time work, fully two-thirds (67%) say they have been searching for a marketing job for over seven months, whereas just 21% have been looking for one to three months.
Moreover, nearly one-third of unemployed marketers say they have been looking for a full-time marketing role for over 18 months.
Broken down by salary levels, lower-paid marketing jobseekers were found to be experiencing only slightly more success in finding jobs than those in the higher-salary brackets, according to Bernhart.
By age, however, the differences in success rates were more dramatic. For example, 100% of jobseekers age 30-39 said they had been searching for a new job for less than one year, whereas 50% of those age 50-59 said they had been looking for over one year. Among jobseekers age 60+, the average job search length was over 18 months on average.
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
The findings are consistent with the challenges facing the overall US labor market: "In July, the US Bureau of Labor Statistics reported that the nationwide median length of unemployment was 22.2 weeks, or approximately 5 months," said Jerry Bernhart, principal, Bernhart Associates Executive Search, LLC.
"While that is significantly less than the median for direct marketers, many direct marketing-related job categories require more specialized knowledge, more training, and higher levels of educational attainment than other jobs that fall into the unskilled labor category."
*Excludes those who are looking only for part-time work, currently employed, or unemployed but only passively looking.
About the data: Findings are from an online survey of 448 marketing professionals, from August 16 to 22, 2010, conducted by Bernhart Associates Executive Search, LLC.
Take the first step (it's free).
You may also like:
- How to Ask Great Questions at Work [Infographic]
- Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]
- Working Brilliantly From Home: Push Mind and Body's Cate Murden on Marketing Smarts [Podcast]
- The Most Essential Skills for Aspiring Marketers
- CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers