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Direct Marketers Facing Longer Unemployment

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The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a year earlier, according to a new survey from Bernhart Associates Executive Search, LLC.

Among surveyed unemployed marketing jobseekers* actively looking for full-time work, fully two-thirds (67%) say they have been searching for a marketing job for over seven months, whereas just 21% have been looking for one to three months.

Moreover, nearly one-third of unemployed marketers say they have been looking for a full-time marketing role for over 18 months.

Broken down by salary levels, lower-paid marketing jobseekers were found to be experiencing only slightly more success in finding jobs than those in the higher-salary brackets, according to Bernhart.


By age, however, the differences in success rates were more dramatic. For example, 100% of jobseekers age 30-39 said they had been searching for a new job for less than one year, whereas 50% of those age 50-59 said they had been looking for over one year. Among jobseekers age 60+, the average job search length was over 18 months on average.


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The findings are consistent with the challenges facing the overall US labor market: "In July, the US Bureau of Labor Statistics reported that the nationwide median length of unemployment was 22.2 weeks, or approximately 5 months," said Jerry Bernhart, principal, Bernhart Associates Executive Search, LLC.

"While that is significantly less than the median for direct marketers, many direct marketing-related job categories require more specialized knowledge, more training, and higher levels of educational attainment than other jobs that fall into the unskilled labor category."

*Excludes those who are looking only for part-time work, currently employed, or unemployed but only passively looking.

About the data: Findings are from an online survey of 448 marketing professionals, from August 16 to 22, 2010, conducted by Bernhart Associates Executive Search, LLC.


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  • by Stephanie Janard Wed Aug 25, 2010 via web

    Unhappy news. Compounded by the irony that now more than ever, companies need effective direct marketing.

  • by Karen Wed Aug 25, 2010 via web

    Unfortunately many don't understand that this is an area where they should spend money so that they can increase their business. The misguided rationale is that times are tough so we can't spend the money.

  • by Lead Guy Peter Thu Aug 26, 2010 via web

    Yes, sad news if one is intent upon a marketing J.O.B. But, it could be just the wake-up call one needs to begin working for themselves. There's tons of opportunity in online marketing for these professionals. People are still making six figures a month in affiliate marketing. If you're not getting many job call-backs, might as well be a little courageous and try something new.

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