B2B hiring plans are outpacing B2C, and also reporting fewer expected layoffs and hiring freezes, according to the report.
Meanwhile, client-side marketing hiring budgets are still "being pinched" and lag behind agencies and service providers.
Even so, roughly one-half of marketing execs say they'll have positions to fill in the first quarter. Those openings will likely be across all job categories and at all levels: "Usually we see a couple of job categories stand out, but this time it's very broad-based with marketing, analytics, and sales topping the list, along with a strong showing among IT-related positions," said Jerry Bernhart, principal of Bernhart Associates Executive Search, LLC.
Overall, digital and direct marketers are revising their projections upward for 2011 as margins improve and demand strengthens, creating the need for more headcount, Bernhart notes.