Mobile Web Traffic to E-commerce Sites Surges 300%
Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor.
Among some 18 million visits to those five sites from November 1, 2010 to January 1, 2011, visits via mobile devices grew more than 300% over the same period one year earlier.
Traffic Distribution by Device
Among the sites tracked, Apple iOS devices accounted for more than two-thirds (67.1%) of visits to e-commerce sites during the 2010 holiday season.
Apple's iPhone accounted for 39.4% of traffic, followed by the iPad with 22.8%—though it was launched in 2Q10. Google's Android operating system was a close third (21.6%), followed by RIM's BlackBerry (10.6%).
Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.
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Comments
Re Device distribution, our (very big) ecommerce site puts iPhone higher and iPad and Android lower than a 21.6% share as of February 2011, and Android with a much, much higher YoY growth rate of 8-900% (iPhone 120%). I think the above research must understate the growth of Android. Our overall mobile-based visits are not far off the +300% figure in the last year though, so that's one figure that I feel is spot-on.
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