Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media websites—including Facebook and Twitter—are likely to recommend those sites, according to a study by Netpop Research.
Using the Net Promoter Score* (NPS) method to measure user satisfaction, YouTube is the social website most likely to be recommended by its users (50%), followed by Facebook (36%) and group-buying site Groupon (33%).
Meanwhile, Twitter users are less likely (11%) to recommend that site than are users of LinkedIn (30%) or Craigslist (29%).
Below, other findings from the Netpop Research study, Social Animals: Who's Sharing What and Why Online.
Facebook is still the most popular social site: 73% of surveyed US broadband users say they have used the site in the previous 30 days, while nearly one-half (49%) have used YouTube.
Roughly one-third (34%) of broadband users say they've used Craigslist in the previous 30 days, while 14% have used Twitter.